Tom ‘Will it Blend?’ Dickson and his gift of ADHD

Tom Dickson Blendtec

Tom Dickson from Blendtec, filming one of his infamous Will it Blend? videos. Image from the Will it Blend? website.

By Rachel Hynes.

Engineer Tom Dickson  is the man behind the Blendtec blender and the most successful viral marketing campaign of all time.

His series of ‘Will it Blend?’ videos have been viewed 200 million times on YouTube, and in the process of demonstrating the robustness of his blender, he has successfully blended an iPhone, a whole roast chicken, a hockey puck, golf balls and a Happy Meal from McDonalds. Off the back of this marketing campaign, sales of the Blendtec blender have increased 800% in the past six years.

Tom Dickson has ADHD and dyslexia.

I don’t know much about ADHD, but since I’ve been blogging I’ve discovered there are a lot of mums with kids with ADHD who blog – I’m guessing as an outlet, for the support, and to help awareness. I know there are mixed feelings about medication, and there are some who believe that adjustments to diet and other environmental factors can help.

I have never read anything as positive about ADHD and dyslexia as I did when I read an interview with Tom Dickson last week. It stopped me in my tracks. This is what he said:

“To begin with, I feel that I have been given some gifts that many would see as challenges. I am speaking specifically of dyslexia and ADHD. These gifts allow me to see things in a completely different light. Because of this perspective I have been able to envision some ingenious creations that make life easier.

“Also, because of these challenges I had to work harder than most to get through formal schooling. This focus helped me determine what I really wanted to do when I grew up—and engineering was the top pick.”

I just love Tom’s perspective on his “gifts”. What a wonderful way of looking at the world. I hope these words are inspiring or comforting to parents whose children are struggling with any learning difficulty or disorder.




  1. What a great perspective, indeed. There’s so much to be said for acknowledging the strengths, adopting a strengths model, in others and ourselves as it can be so easy to dwell on the (perceived or otherwise) “weaknesses”.
    I’m now off to check out the “Will it Blend?” hockey puck video. I’m intrigued!

  2. What a great article, one that needs to be used to highlight to teens with ADHD, dyslexia what they CAN achieve instead of what they CAN’T achieve.
    Today I blogged about medicating kids with ADHD, from my perspective, a Mum/carer surviving 3 kids with it. What I don’t think I said was that 2 are positively diagnosed dyslexic too. It takes a LOT of testing to have a true diagnosis.
    They walk a different path, parallel to ours with different views, different insights and if they were all on an island together they’d all be NORMAL. Fast, Busy and Noisy and perhaps everything would be written backwards (joke) but normal.

    Thank you for sharing this wonderful post.

  3. What a wonderful way to approach the world and his gifts. Do you know who else was dyslexic? Richard Branson. So many inspirational people out there who have overcome lots of challenges.

  4. “These gifts allow me to see things in a different light…” – well, when you blend an iPhone, I would think so!
    I hadn’t heard of Will It Blend, so thanks for bringing it to my attention.
    A friend of mine’s son has ADHD and we were discussing the challenges that he’s facing and half the battle is getting society (teachers, relatives etc) to accept this boy’s gifts.

  5. I love reading stories like this, of overcoming odds and making something fabulous out of it. Thanks for such an inspiring post … Blend and iPhone ? Is he crazy? 🙂

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